Why, You Smurf the Smurf, of Course.

According to the CBC, some businessman currently has the idea to sell Petitcodiac River mud as a beauty treatment.  Now, I'll be honest and say that I wouldn't want to touch anything that came out of the Petitcodiac with my hands, let alone my face, but that's not the point.  What I want to know is: what the hell does the following quote mean?

"No worries about the mud or the pollution about that, the mud is still mud and we have great stuff in that mud."

To sum up what I got from that statement: mud, mud, muddy mud, mud, and mud.