CNN Shirt?

Every now and then I come across something so mind-boggling, so bizarre, that I'm left sitting going "What marketing genius came up with that? And who were they sleeping with/related to in order to actually have it move from the concept to implementation stage?"

Case in point: CNN Shirt.

Ever had $15 that you didn't know what to do with?  Well, why not buy a T-shirt that was auto-generated with one of their headlines from the Latest News section, the date the headline was posted, and the tagline "I just saw it on CNN.com"?

Now, I could possibly understand if they were headlines of some historical, pop-culture, or even just entertainment value — sort of a "Best of" type of thing.  Or alternatively, if they were shirts with low-notability headlines but made available as free promotional items.  But instead, it's a commercially-available shirt with a choice of slogans consisting of select headlines from the Latest News section, regardless of how ephemeral the story itself is.

All of which leads me to believe that their FAQ is missing the most important question: why did anybody even think that this was a good idea?